Most promising site I’ve seen – ExpertFlyer.com

Most promising site I’ve seen – ExpertFlyer.com

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image Travel is both a passion and a necessity for me, anything which can make it easier is something I’m interested in.

TechCrunch just posted about ExpertFlyer – this site looks like it has the most potential of any travel site I’ve seen – definitely subscribing to their blog (feed).

When I was booking my travel on point with Qantas back to Australia in August it was a real pain – flights not being available, tricks like changing destination and planning to jump off the plane in a lay-over, etc. – booking international flights on points is a massive time drain – but you are happy to spend the time as its a cheap flight.

Few thought about biz model:

  • I’m guessing ExpertFlyer is betting on the free trial being such a benefit you’ll subscribe next time – and they have great verification of who you are as you’d give them your Frequent Flyer number so duplicate accounts may be hard.
  • The service is so compelling that paying $foo is something you would do.
  • I’m not sure 250 is enough queries as running a query to find 0 results would burn through the queries a little fast I think, but if you do go through the $4.95 i’m assuming you’d just pay the 9.95 to get unlimited.
  • Booking flights on points isn’t something you’d always do, so having a subscription model is probably the best approach – unless the advertising is super high value – if you look at the home page there are 0 external ads.
  • you can buy gift certificates for your friends – great idea – if you know someone with lots of points saved up its an easy way for you to get indirect benefit from the joy they get from their trip

security - Do airlines expose Delegated Authentication end points? probably not, its bad to share your credentials.

help/sales - Finally the interactive tour is an awesome feature if you are going to have a subscription only model.

On travel sites in general

ExpertFlyer definitely gets up there in my must have travel utilities: TripIt and Dopplr in my travel utilities bag ;

I am wondering when there will be massive consolidation of the travel utility market; with so many great focused portals like Kayak/FareChase/FareCast/ExpertFlyer, TripIt/Dopplr, SeatGuru and then destination information portals like Lonely Planet.

How does this relate to Windows Live Platform? There are lots of services which can be used such as Alerts (for sale notifications), Virtual Earth for geographic visualization, Agents for an alternative input source instead of just via the web, and Messenger Library for collaborative planning.

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  • Hi Angus,

    Thanks for the nice writeup.  To follow up on a couple of your points:

    - The free trial is to facilitate a "try before you buy" process.  Since we don't target the general flyer (yet) it isn't for everyone so it is an easy way to allow people to figure out if they really need/want it rather then sending us emails asking for refunds.  However you don't get more then 1 free trial.

    - For our customers, $5-$10/mo is nothing compared with the money they spend on air travel, especially these days.  Anything to make the process less painful (either the planning or flying itself) is worth a few bucks (so we've been told).

    - 250 queries is fine for people who don't fly as often as others as we find it's enough for people to plan at least a couple of trips.  Of course there are those who fly more often (or who want the Premium features) so they upgrade as needed.

    - Yes our subscribers are high value for advertisers, but in the travel industry, the cost of getting real time airline data is so high it would be hard to subsist on ads alone.  

    At the end of the day we wanted to create a sustainable business rather then take VC, sell ads, and hope someone bought us before we ran out of money. :)

  • Hey Chris  - thx for the clarifications.

    Feel free to ping me offline (alogan@microsoft.com) if you want to inegrate some Windows Live services :)

    thx

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