Executives of Ford Motor Co., Continental Airlines Inc., Starwood Hotels & Resorts Worldwide Inc. and Intel Corp. will appear with Microsoft Chief Executive Officer Steve Ballmer at an event in San Francisco to talk about their use of Windows 7 operating system, according to an e-mail from Microsoft.

Twenty-four percent of companies surveyed by Goldman Sachs Group Inc. said they will upgrade to Windows 7 in the first 12 to 18 months, and 67 percent plan to switch eventually, a higher rate than Windows Vista achieved. Vista was adopted by relatively few during its almost three years on the market.

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