Great to see Clusterseven win an award for their marketing campaign (created by Metia) at the UK Technology Innovation & Growth awards this week. Particularly satisfying as we helped them put their go-to-market plan together about 18 months ago when I was working with FS ISV's at Microsoft. Ralph Baxter at C7 is really positive about the impact the partnership with us has had on their biz (he's actually captured on camera saying as much).
It can be quite challenging justifying the investment of time, effort and marketing dollars in very small companies like C7 and RDT but it's really great to see the return on that faith down the line. Both companies had less than five employees when we engaged and have since gone on to acquire some serious enterprise customers, grown their staff and turnover and secured significant funding. Talking of which, oher awards that night went to Esprit for VC of the year and Eden Ventures received the award for early stage investment. And I got to spend quality time with the UKTI guys that run the marvellous Global Entrepreneur Program.