“The YOW! 2010 Australia Software Developer Conference is a unique opportunity for you to listen to and talk with international software experts in a relaxed setting.

Here's why you should want to attend:

• Concise, technically-rich talks and workshops delivered
  without the usual vendor-hype and marketing spin
• broad exposure to the latests tools and technologies,
  processes and practices in the software industry
• "invitation only" speakers selected by an independent
  international program committee from a network
  of over 400 authors and experts
• a relaxed conference setting where you get the rare opportunity
  to meet and talk with world-reknowned speakers face-to-face
• an intimate workshop setting where you are able
  to benefit from an in-depth learning experience
• a truly unique opportunity to make contacts and network
  with other talented Australian software professionals
• you'll be supporting a great charity. Ten dollars from every registration will be donated to the Endeavour Foundation.

Why your boss should want you to attend:

If you're trying to figure out how you can talk your boss into sending you to YOW!, we've assembled a few handy little "talking" points. Good luck!

You need to be on top of what is happening globally

There is no other conference or event in Australia with this number of international experts. Our global network of 400+ authors and thought leaders enables YOW! to invite the speakers presenting the latest practices. Attend YOW! 2010 and stay on top of technologies, practices, tools and methods.

You'll bring new energy and inspiration back to the office

The YOW! programme committee invites speakers with a unique energy and interest in sharing and discussing their points of view. By attending, you'll be able to discuss your problem, questions, and ideas with some of the best developers from Australia and around the world.

You'll get a new perspective on your daily work

There is nothing like hearing from experienced practitioners through their case studies and talks to give you a new perspective on the way you work. YOW! gives you an opportunity to exchange experiences or discuss your work with speakers and colleagues. And since YOW! is vendor and technology neutral, you'll get a range of unbiased perspectives.

You'll bring back new ways of thinking

YOW! inspires you to search out and evaluate new ways to design systems, how to code, communicate with clients and end-users. In short; inspiration from start to the end of a project.

You'll be fullfilling your company's commitment to learning

Lots of companies "talk" about "continuous improvement" and "life-long learning". YOW! is the perfect opportunity for your company to practice what they preach. YOW! is four days of professional development packaged into two days of workshops and two days of conference. During the conference, you can choose sessions that are most appropriate for you and your firm by picking from a range of topics (e.g. Web 2.0, Scalability, Agile). During the workshops, you'll be part of a small group interacting with topic experts.

You'll be able to see how you measure up with your peers

Join the other top developers from Australia and see how talented your colleagues are and how YOW! will help build and expand your local professional developer community through YOW! Nights and other related activities.”

YOW are great events, and theres 2 coming up in the next couple of days (Melbourne and Brisbane).

Thanks guys, and those of you who attend YOW, let us know how the event goes.

Kyle Price

@kypr8