Microsoft has built and grown its business hand-in-hand with the channel and rarely wavered from that approach. With 390,000 partners, ninety-five percent of its revenues from the channel, Microsoft is a consistent and solid partner. This year it rolled out Windows 8, Windows Azure, Windows Intune, and Office 365, Dynamics CRM, all opportunities for VARs to upgrade their customers. Microsoft will spend $5.8 billion on its partner ecosystem, according to execs, including new incentives for partners to sell cloud as well as a revamped version of its Volume Licensing Service Centre (VLSC) site used to download software and manage software licenses and subscriptions.

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