The Silverlight Advertising Creation Kit (SACK) is now available for download


The SACK is targeting designers and ad creation agencies and discusses several aspects of creating ads using Silverlight.  Step-by-step instructions are provided throughout so no previous knowledge of Visual Studio, Blend or Silverlight is required.  Sample projects are also included for each of the sections.  The following topics are addressed:

                    Creating Polite Ads

                    Tracking Actions (Event Handling)

                    Ad synchronization

                    clickTAG Support

                    Expanding Ads

                    Optimization Techniques


This document supplements the Silverlight Ad Publishing and Serving Guide, which specifies how to serve ads to a client page.  The Silverlight Ad Publishing and Serving Guide is available for download here.


This is the great work of Dan Penn who is leading this space in our product team.