The Ultimate Checklist to Promote Your App

The Ultimate Checklist to Promote Your App

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Learn how to build a high quality app, that's visible in the Store, gets downloaded and receives good ratings. Introducing: the ultimate checklist on promoting your Windows 8 and Windows Phone apps! (Also available as PDF document: right here.)

Promote your app

Quality App

It all starts with a quality app. But how can you make sure your app is good quality?
Use this checklist!


Visible App

Your app is written…now what? Now it’s time to make sure your app is 100% visible in the Windows Store.
Check out our handy tips & tricks to make sure your app stands out!


Downloaded App 

Your app is in the Store. Now it’s time to get your app downloaded. One tweet is not enough. Aside from making your app the best it can be, there are things you can do that make it easy for others to showcase your app and help it get more attention.

Well Rated App

Word-of-mouth and user reviews are critical for floating up an app in searches while positive reviews increase the likelihood of downloads – both organic and inorganic. Apps designed to encourage or simplify user review submissions are likely to see more success when it comes to leveraging user reviews for driving downloads. Highly rated apps will also pop up first when a user sorts search results on ‘Sort by highest rating’. Explore these tips.


And there’s a step 5 too Knipogende emoticon … Until September 15 you can participate with your app(s) in the Developer Summer Quest (note: contest only open for residents from Belgium and Luxembourg) and win great prizes:

- Build a Windows Store app for Windows 8 and you may win a Nokia Lumia 820 (10 out of 20 phones left to win!), exclusive Windows mood lamps or even a Surface RT:

Prizes Windows 8 App


- Build a Windows Phone app and you may win a brand new Nokia Lumia 520 (10 out of 20 phones left to win!), geeky 8-bit sunglasses or even a Surface RT:

Windows Phone App Prizes

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  • Please add 7 and 8 and type the answer here:
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  • Hello,

    Let me add more one. App Reviews counts a lot. If you are an indy developer, check this site:

    It helps developers to review each others apps. It will drive you to the top of AppStore for free.

    Best regards,

    Luciana Abreu

  • Excellent tips. Some of them might work actually. The only thing i see is that unless you have a huge budget your not going to easily get your app noticed. i have tried submitting my app to many websites for review and they all come back with " pay us and we will " when before same websites where happy to do it for you for free.

    Here is a link to my new released fun game try it out guys.

  • Thanks a lot for insights.

    I looked around for possible app promotion strategy and was easy to find that AdShufflr provided it for free.

    The best part, integration is super easy and fluid.

    Positive impact on App downloads

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