In case you missed the Tech-Ed 2009 announcement, you can find the info here http://www.microsoft.com/sqlserver/2008/en/us/MDS.aspx

“On initial scoping, it was determined that 'Bulldog' would ship as part of Microsoft Office SharePoint in the O14 wave.  At TechEd 2009, we announced a change in packaging for the new MDM capabilities. Project 'Bulldog' will now ship as part of the next release of SQL Server codenamed ‘Kilimanjaro’ as 'SQL Server Master Data Services. 

This means that in addition to new capabilities such as Self Service BI and multi-server management, SQL Server ‘Kilimanjaro’ will also provide customers with a rich platform for MDM through SQL Server Master Data Services. Customers who have purchased Software Assurance (SA) should view this as net new value and innovation that they will have access to as a result of their investments in SA.”