Ben Riga's Deep Shift

I'm in it now!

January, 2012

Blog - About

About Ben Riga

Ben Riga is Senior Technical Evangelist for Windows Phone in Microsoft's Developer and Platform Evangelism (DPE) group.  In this role he runs around demonstrating the compelling technical and business value of the Windows 8 platform and how partners benefit when publishing apps to the Windows Store.  Ben also supports the Microsoft field by engaging in key projects and recruiting target customers and partners.

  • Ben Riga's Deep Shift

    Top Ranked – Market Testing

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    In this episode we talk about pricing and more generically about market testing. I know, I know, marketing is probably not every coders favorite subject. I bring it up as I’ve noticed many apps in the marketplace that are underpriced. Apps that...
  • Ben Riga's Deep Shift

    Top Ranked – Benefiting from Trial Mode

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    In this episode of Top Ranked I explore Trial mode. Trial mode is one of the most important features available to you as a developer if you’re building a paid app. By implementing Trial mode in your app you give consumers the opportunity to take...
  • Ben Riga's Deep Shift

    Top Ranked: Supporting all Markets

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    Note: This video is the first in the series so I spend some time at the beginning introducing myself and the goals for the series.  To get directly to the content in this episode skip to about the 4:00 mark.  When we launched the Windows Phone...
  • Ben Riga's Deep Shift

    Introducing: Top Ranked

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    With this post I’m introducing a new series of videos I’m producing which called Top Ranked.  In this series I’ll present various topics that will be of interest to developers building on the Windows Phone platform.  My aim is to provide short...
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