Betsy Aoki's WebLog

Community Program Manager

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  • Blog Post: Infographic of Microsoft Technologies

    Loved this - found on Steve Clayton's Blog. Microsoft Technologies - An infographic by the team from Next at Microsoft Hi-res PDF is here (to read the tiny type :) ).
  • Blog Post: 10 Observations of an Engineer on a PR team

    I started writing these at the beginning of 2012, adding to them bit by bit as I looked back and thought about how different it was to launch Bing in 2009 sitting on the PR/marketing side vs. the engineering side, where I've launched so many things before. (Admittedly, Bing.com/community 's technical...
  • Blog Post: Why hackathons are not nonsense - or how a short term art salon/NaNoWriMo is pragmatically useful

    View from coffee line, rockstar TEDActive barista making my drink 2011 . You learn a lot by watching the process! Thanks to a link from Dare Obasanjo, I was reading Scripting News " Hackathons are Nonsense ." It's a perfect nugget of thoughtful skepticism, where he notes that you won't have a Julia...
  • Blog Post: Every kid deserves a great education

    Now that some of the launch madness of www.bing.com/redu (aka www.letsredu.com ) is over, I'd like to blog about what REDU campaign means to me. I'm a completely public-educated person. With the exception of nursery school (ie pre-kindergarten) I went to public schools in Massachusetts and California...
  • Blog Post: TEDActive was a different kind of conference

    TEDActive was a different kind of conference for me ( though similar to other technical conferences in its lack of sleep, regular pace, and of course, being thrown in with large quantities of people I didn’t know before I came). That lack of sleep hampers the writing of this blog post, but I wanted to...
  • Blog Post: Going to TEDActive

    TEDActive is not actually the first conference of my year - CES was, and while I tweeted a lot about it during and after, I really didn't blog about it. There are some things still churning around in my brain from talking with Chris Brogan that are blog-worthy, but then I got derailed working on education...
  • Blog Post: Giving a 5 minute talk at the Kodak Theater (140 Characters Conference)

    Doing the Ignite presentation and chatting a little bit with Scott Berkun (who has a book coming out on public speaking ) I figured I'd do a followup on another 5 minute talk and some things I learned from doing a non-Ignite, 5 minute talk. For 140 Characters Conference in LA , they started playing the...
  • Blog Post: Brands Gone Wild - Bing & other brands at Blogher 2009 (Part 2)

    As an experiment, for most of the Blogher 2009 conference (except when I worked out in the gym), I opted to wear a Bing t-shirt everywhere I went. We are a new brand, and I figured it would help not only spread brand awareness but would allow me to be remembered if anyone had questions about Bing when...
  • Blog Post: bing.com and a decent shot of courage

    I haven't written much lately because I've pulled some weird stunts, like stay awake 26 hours and tweet for a good percentage of that while triaging bugs. I've put on my painted shoes and my marketing hat and gone to conferences while blitzing in and out of ops calls. This being in PR while shipping...
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