Betsy Aoki's WebLog

Community Program Manager

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  • Blog Post: 10 Observations of an Engineer on a PR team

    I started writing these at the beginning of 2012, adding to them bit by bit as I looked back and thought about how different it was to launch Bing in 2009 sitting on the PR/marketing side vs. the engineering side, where I've launched so many things before. (Admittedly, 's technical...
  • Blog Post: Notes from my PRMKTNG Camp group on social media and storytelling

    I was privileged enough to act as one of the "camp counselors" yesterday at the PR+MKTG Camp hosted by Dan Greenfield . I shared my leadership spot for " Blue team" with Patricia Vaccarino of Xanthus Communications , a veteran of the PR industry. After a wide-ranging discussion...
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