Betsy Aoki's WebLog

Community Program Manager

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  • Blog Post: 10 Observations of an Engineer on a PR team

    I started writing these at the beginning of 2012, adding to them bit by bit as I looked back and thought about how different it was to launch Bing in 2009 sitting on the PR/marketing side vs. the engineering side, where I've launched so many things before. (Admittedly, Bing.com/community 's technical...
  • Blog Post: Why hackathons are not nonsense - or how a short term art salon/NaNoWriMo is pragmatically useful

    View from coffee line, rockstar TEDActive barista making my drink 2011 . You learn a lot by watching the process! Thanks to a link from Dare Obasanjo, I was reading Scripting News " Hackathons are Nonsense ." It's a perfect nugget of thoughtful skepticism, where he notes that you won't have a Julia...
  • Blog Post: Notes from my PRMKTNG Camp group on social media and storytelling

    I was privileged enough to act as one of the "camp counselors" yesterday at the PR+MKTG Camp hosted by Dan Greenfield www.prmktgcamp.com . I shared my leadership spot for " Blue team" with Patricia Vaccarino of Xanthus Communications , a veteran of the PR industry. After a wide-ranging discussion...
  • Blog Post: Community Tip of the Day: Everything in Moderation

    Let's face it; everyone in America loves, but not in moderation. Fame? More of that. Money? Second heapin' helping please. Cool gadgets? Yeah I have two phones but I need to get another one. Make sure it has an "i" or an "e" at the beginning, that's more Web 3.0. But social media applications need...
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