Betsy Aoki's WebLog

Community Program Manager

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  • Blog Post: 10 Observations of an Engineer on a PR team

    I started writing these at the beginning of 2012, adding to them bit by bit as I looked back and thought about how different it was to launch Bing in 2009 sitting on the PR/marketing side vs. the engineering side, where I've launched so many things before. (Admittedly, Bing.com/community 's technical...
  • Blog Post: Blog infidelity - sign of the times

    I've spent a year being massively unfaithful to this blog. :( Last year (and to be fair the year before), it was more about twitter growing in influence and eating away my will to write long pieces. This year, it's been more about posting other places - on the Bing blog about our social hackathon...
  • Blog Post: In the summer that struggles to arrive, I struggle to blog

    A lot of people I ran into this past 12 months talked about it - the great blogging struggle. Some of them, who have a more entrepreneurial or consultant bent, have managed to keep blogging steadily even while picking up responsibilities to their audience in Twitter and Facebook. I, as you can see by...
  • Blog Post: Notes from my PRMKTNG Camp group on social media and storytelling

    I was privileged enough to act as one of the "camp counselors" yesterday at the PR+MKTG Camp hosted by Dan Greenfield www.prmktgcamp.com . I shared my leadership spot for " Blue team" with Patricia Vaccarino of Xanthus Communications , a veteran of the PR industry. After a wide-ranging discussion...
  • Blog Post: Uncompromising customer service = Bliss (Soaps)

    So, folks who have followed this blog know that I know how to make bath bombs (or fizzes), have given a presenation at Foo Camp East on how to make them, give them away to fellow social media conference panelists, and mentioned Bliss Soaps , ( http://blisssoap.com/ which is in the Capitol HIll neighborhood...
  • Blog Post: Dancing at Gnomedex : Day 1

    Gnomedex is a very different blogging conference from others I've been to. The closest I can come to it is a mix of the Microsoft Research Social Computing Symposiums , which always have a backchannel and alternate community applications going simultaneous with the speakers, Blogher , which had a...
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