On June 16, Starwood Hotels and Resorts Worldwide Inc. launched 11 hotel Web sites that use Bing Maps for Enterprise to offer customers a better tool for searching for hotel information.

Entering a city, state, country or target date presents customers with an interactive map of relevant hotels — with aerial photographs and Bird’s Eye* imagery available for each location. Each hotel is also marked with a custom rollover that provides detailed location information and features a “Book Now” option for those ready to reserve a room.

Starwood also added a traffic feature to allow customers to see the flow of traffic around a given hotel, and it took advantage of the Bing local business listings by including them within the map for additional context.