The new Hard Rock Las Vegas Cafe had it’s grand opening on September 5, 2009. The new Las Vegas cafe utilizes Microsoft Surface, providing a 360-degree, multi-user interface that uses cameras to sense objects, touch and hand gestures on the 30-inch display. Hard Rock and Vertigo collaborated to create several custom applications for use on the Microsoft Surface platform. A key feature is the worldwide memorabilia application that allows the guest to locate Hard Rock properties from around the world, explore images of both the exterior and interior of the building, then deep-zoom into the iconic memorabilia items housed within those walls. Deep zoom was previously showcased via Hard Rock's Memorabilia 2.0 online portal. This application also grants users the ability to pivot from one collection to another, using categories such as artist, year, genre, and type. Guests can also expect many other custom applications via Microsoft Surface designed to showcase Hard Rock's unique content.

Sin City gets first "out-of-box" memorabilia interfaces