As a huge Duke Basketball fan this win is particularly gratifying :)  a few great articles below

http://www.sportsbusinessjournal.com/article/61563

http://arstechnica.com/microsoft/news/2009/02/silverlight-to-power-2009-ncaa-march-madness.ars

http://search.live.com/news/results.aspx?q=silverlight+cbs&form=QBNR