At work, I focus on Microsoft Advertising. We sell ads that appear on MSN, Hotmail, Messenger, Skype, Xbox LIVE and so on. Anand Babu just posted a blog about using SkyDrive , which has all sorts of interesting bits of information and pointers to get...

Steven Sinofsky just blogged about Windows for the ARM processor architecture , but there are bits of the article that apply to any Windows 8 device. While I know that Windows 8 will run on every Windows 7 logo PC, I’m looking forward to new hardware...

I’ve been thinking about content, advertising and social media recently and have shared the following guidance verbally with a few people, so it’s time I write it down and share it. My guidance to get the most out of your content, especially if you are...

A favorite topic of mine is creative (and fun or useful) marketing solutions that are built on the latest and greatest technologies. Related to this, my colleague at Microsoft, Adee Wada, just posted a blog entry about how marketers need to create or...

Chevrolet and Microsoft Advertising (where I work) have created a great example of putting technology and social media to work together for a marketing campaign. The highlights for me include: Tech: The site has a nice design with integrated video as...

Microsoft (where I work) and our partner Shoothill just released a great example of bringing content to life with technology, while also promoting a product (a movie in this case). To see ‘The War Horse TimeMap Journey’ and follow the fictional horse...

Recently, I’ve been focused on looking into Social Advertising , which I define as advertising that helps an advertiser’s social media marketing efforts. Please let me know if you have some great examples of paid advertising that used social media in...

It’s May again, which means I’ve reached another anniversary at Microsoft. I’ve been working here for 17 years and I’m still having a great time! Two years ago, I explained some of the skills I’ve gained and roles I’ve had after 15 years at Microsoft...

What new technologies can you use for your marketing efforts or business solutions? That’s a big question, but one that the MIX conference is good at covering. I’ll be there learning about the latest and greatest technologies, so if anyone wants to meet...

(I am reposting this from my main blog since it is relevant to Microsoft technologies) While there’s an endless supply of technologies that can be used to engage and entertain your target audience with your online marketing, there are a few that are more...

Demystifying Technology (aka, you’re in marketing and not a geek) My day job at Microsoft is to roughly solve business and marketing needs with technology. Since I often add advertising, branding, and social media blog entries, I wanted to highlight the...

Microsoft SharePoint 2010 makes it easier to work together and  Eweek.com has a great summary of SharePoint 2010 , which is an important product for marketers for the following high-level reasons: Make Better Decisions: Connect it to your line-of...

There are a variety of technologies that Microsoft has that marketers and advertisers are often not aware of that can be used to create great online consumer experiences. Two of these are Deep Zoom and Photo Synth. Deep Zoom allows the user to drill into...

My role at Microsoft requires that I understand the capabilities that our technology provides for marketers. Lately, I’ve been discussing Windows Azure with a few customers (advertisers) and partners (creative agencies). Feel free to follow me on Twitter...

I finally took the time today to explain my job as Director of Consumer & Online Global Account Programs. Roughly it is: I try to explain the capabilities of new technologies to marketers in terms of customer reach, growth, and engagement for their...

Microsoft likes to stick to a few specific titles like Program Manager, Product Manager, and so on. Technologist isn’t one of the main ones – I’m not even sure if HR “allows” it anymore. However, in 1996 my title was Technologist. I was supposed to educate...

This one is interesting enough that I am repeating it from my Brian Groth and Social Media blog … Loic Le Meur presented at AdTech last week and his presentation is certainly worth watching. I met with him later in the day and he repeated a few points...

http://www.slideshare.net/socialmediachannel This is the Social Media Channel on Slideshare.net that I just learned about on a webinar that Slideshare is currently running. I know this is a resource I’ll refer to often when needing ideas, data points...

I am working to establish my name on the Internet, which is an important step when working in social media since it begins with real people making connections with other real people, then listening and engaging. From that you can start discussing products...

The number of social networking services that Windows Live embraces is just amazing.  Read how Windows Live keeps your online updates together in one place for you . At my Social Media blog , I explain what Microsoft and Social Media have to do with...

Look me up if you’re there and want to talk about Microsoft and Social Media. e-mail: BrianGroth@hotmail.com (my work e-mail is far too busy!) Twitter: @BrianGroth

Microsoft Research TechFest 2010 is happening this week and MSR seems to have posted quite a few of their projects online so it isn’t quite as “internal” (Microsoft-only) as it used to be. If you are interested in what our multi-PHD-holding-researchers...

I have a request of everyone reading this blog (all 2 of you). Help me spread the word ( Milosthinking ) so I can watch it grow on the Internet. What is Milosthinking though? You’ll have to click on the link to find out what it is and why I just made...

I am keeping this blog, http://blogs.msdn.com/bgroth as my miscellaneous blog about technologies, management, and leadership at Microsoft. But I'll probably update it less often (if that's possible) since I am starting up a new blog at http://BrianGroth...

I run the Windows Live business in Europe, the Middle East, and Africa and just learned quite a bit more about our Hotmail datacenters in this blog post by Arthur de Haan . Read the full post for the details, but some highlights are: We host well over...