I recently skimmed through "The Ultimate Marketing Plan" by Dan S. Kennedy and "Full Frontal PR" by Richard Laermer. This got me thinking about what makes a good marketing message and how to best get that message heard. Creating Your Messages: Your marketing...

For the last month or two I have been working on a project that has started to see the light of day, at least within Microsoft. It's all about reorganizing part of the company to give more control an ownership to subsidiary managers while creating some...