Brian Groth's Life at Microsoft

A technologist helping marketing and advertising

August, 2006

Blog - About

About Brian Groth's Life at Microsoft

Hi there,

My real persona online is at

My main blog these days is at

My personal blog is at  

But, I'll still update this blog once in a while too when appropriate.

- Brian

  • Brian Groth's Life at Microsoft

    Monitoring the Buzz

    Cameron Olthuis offers a good list of things to monitor to track the buzz going on regarding your brand. Company name Company URL Public facing figures Product names Product URLs The industry “hang outs” Employee activity/blogs Conversations Brand image...
  • Brian Groth's Life at Microsoft

    Busy with Windows Live products

    I will mostly be focused on Windows Live Messenger , Windows Live Mail , and Windows Live Spaces once I move to London in September or October, but check out the ever-growing list of products that I will also be involved with in one way or another: see...
  • Brian Groth's Life at Microsoft

    Brands To Be Passionate About

    I just skimmed through "Creating Passionbrands" by Helen Edwards and Derek Day and liked a few of their ideas regarding creating and managing a brand. First off, a "passionbrand" is a brand that stands for something more than just a product, also sometimes...
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