Brian Groth's Life at Microsoft

Cameron Olthuis offers a good list of things to monitor to track the buzz going on regarding your brand. Company name Company URL Public facing figures Product names Product URLs The industry “hang outs” Employee activity/blogs Conversations Brand image...

I will mostly be focused on Windows Live Messenger , Windows Live Mail , and Windows Live Spaces once I move to London in September or October, but check out the ever-growing list of products that I will also be involved with in one way or another: see...

I just skimmed through "Creating Passionbrands" by Helen Edwards and Derek Day and liked a few of their ideas regarding creating and managing a brand. First off, a "passionbrand" is a brand that stands for something more than just a product, also sometimes...