I’ve been thinking about content, advertising and social media recently and have shared the following guidance verbally with a few people, so it’s time I write it down and share it. My guidance to get the most out of your content, especially if you are...

A favorite topic of mine is creative (and fun or useful) marketing solutions that are built on the latest and greatest technologies. Related to this, my colleague at Microsoft, Adee Wada, just posted a blog entry about how marketers need to create or...

Chevrolet and Microsoft Advertising (where I work) have created a great example of putting technology and social media to work together for a marketing campaign. The highlights for me include: Tech: The site has a nice design with integrated video as...

Microsoft (where I work) and our partner Shoothill just released a great example of bringing content to life with technology, while also promoting a product (a movie in this case). To see ‘The War Horse TimeMap Journey’ and follow the fictional horse...