I’ve been thinking about content, advertising and social media recently and have shared the following guidance verbally with a few people, so it’s time I write it down and share it.
My guidance to get the most out of your content, especially if you are focused on brand management, brand strategy and how they can work in the online world. The following is high-level, since each topic includes a wide variety of strategies, goals and tools. However, this can be a good starting point for you:
Once you figure out the right tools, services and the process that works for your brand, you could build a custom service to automate the publishing, URL shortening, sharing at the right time, publishing/purchasing advertisement and reporting of the results. This would then allow you to focus more on the content and less on the infrastructure.
Do you have any other suggestions?