Microsoft has been busy releasing new technologies that a marketing technopologist should be interested in. Remember, I roughly define “marketing technopology” as tech+social for marketing purposes. Or to put another way, the technology and social capabilities that marketers can leverage to create engaging solutions for their brands. With this blog entry, I want to give my fellow technopologists some ideas on how these new technologies can be used. Here goes…
Let’s assume you have an idea for application that’s entertaining, informative, takes advantage of location data and has content that users would want to share with friends. The ultimate goal of your application is to drive brand affinity and sales. Indirectly, you’ll accomplish that by engaging your customers with this application
I suggest creating a Windows 8 and Windows Phone 7 application, with a Windows Phone 8 application to follow soon afterwards. These and other client applications should get their data from, and write back to, a set of centralized services running on Windows Azure. A web site also hosted on Windows Azure could be the central location for any support for the client applications. Therefore, you could start with the following resources:
It has been about 15 years since I wrote any real code, but I’m considering jumping back into it because of all these new exciting capabilities, products and services.