How do you sell a product that nobody wants to buy and when they buy, hope they never use it?  While this sounds like a very tough sell, PEMCO Insurance does it very well.  What’s the secret to the company’s success? 

Rod Brooks, VP & CMO discusses with Bruno about how PEMCO employs social media for relationship management. Watch the video and learn how this regional insurance company uses relationship metrics, giving them a customer service reputation that is considered second to none industry.

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