In the latest installment of BITV, Bruno sits down with Sara Lingafelter, a social media practitioner at REI.  REI is an American retail company that sells outdoor recreational equipment, sporting goods and apparel.  Sara takes Bruno through the evolution of REI’s customer service approach with social media.  REI embraces a very open dialogue through social media, helping the company establish strong relationships with both hardcore and recreational enthusiasts.  Watch the video and gain some insight on how this popular retailer is utilizing social media tools as a piece of its overall strategy for building loyal customers. 

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