This week Bruno sits down with Bernie Brennan, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, and discusses how the customer has been put in the driver’s seat when it comes to retail shopping because of their unprecedented access to vast amounts of data. Bernie’s mission when he wrote the book was to explain to retailers how they can use this customer access in a positive way instead of worrying about this new level of transparency. Watch the episode and learn how companies are adapting to the meteoric rise of social media and mobility, making better experiences for customers.
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