In order to be successful in business, companies generally need to study what their competitors are doing.  But how many companies use competitive intelligence?

Bruno recently sat down with Michael Sandman to discuss what competitive intelligence is.  During this interview, we learn that competitive intelligence isn’t just measuring competitors’ revenues, investments, etc.  Competitive intelligence goes deeper by discovering what’s going on within the organization that’s contributing to these numbers.

Watch the video interview and see real world examples of organizations leveraging competitive intelligence and what they are doing with this data.