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Using Social Media To Customize The Consumer Experience
This week Bruno sits down with Bernie Brennan, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility , and discusses how the customer has been put in the driver’s seat when it comes to retail shopping because of their unprecedented access to vast amounts of data. Bernie’s...
30 Sep 2011
Developing Relationships Across Consumer Channels Using Business Analytics
The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing. Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses with Bruno how consumer oriented...
9 Sep 2011
Studying Analytics In Your Sleep
When you wake up in the morning, do you feel refreshed or are you constantly tired? There are a number of companies working on analyzing sleep quality, and this week we talk with Ben Rubin, CTO and Co-Founder of Zeo. Because Zeo has been tackling this problem for some time, they have amassed the largest...
12 Aug 2011
Tracking Personal Data And Applying It To The Enterprise
Self-tracking and personal analytics are areas of data collection that have seen tremendous growth over the past few years. This growth has spurred new companies such as Quantter that seek to aid individuals in the data collection process. Bruno sat down recently with Denis Harscoat, the Co-Founder of...
4 Aug 2011
Talking Social Media Success With Robert Scoble
Today we have the pleasure of interviewing Robert Scoble, a legend in the social media space. Robert currently runs the technical blog Scobleizer, the startup channel Building 43, and was also responsible for the inception of Microsoft’s own Channel 9 among other successful projects. Bruno caught...
15 Jun 2011
Keith Waterman: Why Collaboration Is Essential To Business Intelligence
Keith Waterman, Worldwide Commercial Director at Temenos, discusses Business Intelligence in the Banking Industry. Temenos is the leading provider of core banking solutions, servicing over 1000 clients worldwide. Temenos can attain quick wins for banking institutions with pre-packaged intelligence solutions...
16 May 2011
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