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Actions, Transactions , And Reaction: Talking Social Media Measurement With Brian Solis
Today is Social Media Day, and we are excited to share our interview with Brian Solis. Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage! He is also a principal at the Altimeter Group, an advisory firm dealing with...
30 Jun 2011
A Fresh Perspective On Social Media In Business
Social Media has been the buzz recently for the impact it has on businesses, but a lot of people forget about the effect it can have on individuals personally. Bruno recently sat down with Mike Whitmore, President and Co-Founder of Fresh Consulting, a company that specializes in business strategy and...
29 Jun 2011
How Social Media Can Make You A Hero To Your Customers
You have your brand up and running on Facebook and Twitter, but how do you grow your audience of followers? Bruno sat down recently with Dan Anderson, Emerging Media Manager at T-Mobile to get his perspective on social media. Dan shared tips on how this large corporation has grown it’s customer...
28 Jun 2011
Using Social Media And Analytics To Help Build Communities
How do you build a community with social media? We sat down with Marcelo Calbucci, founder of Seattle 2.0 and a prominent figure in the startup community. Marcello shares insights with Bruno on becoming a resource for the startup community through blogging at first, and eventually spreading to Facebook...
23 Jun 2011
How Klout Is Using Analytics To Measure Social Media Influence
What’s your Klout? By now you may have heard of the social media scoring company, but how do they measure influence? We recently sat down with Dave Mariani, VP of Engineering at the rapidly growing firm. Dave has a history of working with big data, and is right at home with Klout. Dave discusses...
22 Jun 2011
Finding Your Voice In Social Media With REI’s Social Media Specialist
In the latest installment of BITV, Bruno sits down with Sara Lingafelter, a social media practitioner at REI. REI is an American retail company that sells outdoor recreational equipment, sporting goods and apparel. Sara takes Bruno through the evolution of REI’s customer service approach with social...
21 Jun 2011
Robert Scoble Interviews Bruno As He Showcases Analytics For Twitter
Robert Scoble turned the camera on Bruno after the BITV interview. Watch as Bruno gives a demo of Analytics for Twitter for Robert! Scobleizer page See the BITV interview with Robert Scoble Learn about Analytics for Twitter Join the BI TV LinkedIn Group to stay up-to-date with all the new...
20 Jun 2011
How PEMCO Uses Social Media Tools And Relationship Metrics To Improve Customer Service
How do you sell a product that nobody wants to buy and when they buy, hope they never use it? While this sounds like a very tough sell, PEMCO Insurance does it very well. What’s the secret to the company’s success? Rod Brooks, VP & CMO discusses with Bruno about how PEMCO employs social...
17 Jun 2011
Talking Social Media Success With Robert Scoble
Today we have the pleasure of interviewing Robert Scoble, a legend in the social media space. Robert currently runs the technical blog Scobleizer, the startup channel Building 43, and was also responsible for the inception of Microsoft’s own Channel 9 among other successful projects. Bruno caught...
15 Jun 2011
Analyze Your Tweets: The New Analytics Tool For Twitter
Recent estimates state there are 175 million registered users of twitter and 140 million tweets sent each day. These are daunting numbers, especially for individuals and brands looking to measure their impact on twitter. There are many tools out there, but none that query from Excel. That has now changed...
14 Jun 2011
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