Would an organisation who never missed the obvious have a greater chance of being successful? Well, obviously...

March, 2006

Blog - About

BI-Directional - About Chris Parkes

BI-Directional is authored by Chris Parkes, a Partner Technology Specialist for Microsoft Ltd. in the UK.

Having specialised in the areas of Dynamics (formerly Business Solutions) CRM and Information Worker since September 2003, the lure of the 2007 Microsoft Office System and the complimentary technologies in the solution stack that can help enable true Business Intelligence have proved far too strong to resist.  Now, a natural passion for helping organisations to achieve their business goals has found a new way into his psyche to be exposed (in part!) through this blog.

Enjoy :)

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    The world of business intelligence is one of interest to the majority of organisations. But one thing has never ceased to amaze me. Ask a multitude of different people the same question “What is business intelligence?” and you are guaranteed to get a...
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