A couple of months ago we relaxed the normalization constraints for Keywords added through Bing Ads Bulk API and the Desktop Editor. Today we’d like to announce that we rolled out the final phase of relaxing this constraint to our soap API, Web UI and within the AdWords Import function.
As explained in the first phase of this release announcement (see: “Relaxing Constraints Around Keyword Normalization in Bulk service API”), Keyword Normalization is the process by which extraneous characters such as punctuation marks and accents are removed from keywords and customer queries. Keywords are normalized when you add them to an ad group to avoid duplicates of keywords that normalize into the same form. For example: “bike-repair”, “bike repair” and Café and Cafe. We normalized punctuation characters (!, -, ? etc.), accents and decorated letters (+, ‘, @, /, ^, #, $, % etc.).
Here is a brief background on how this worked before in Bing Ads and how it will work now.
Up until now:
Example: If “café” was already added as a keyword, we would reject “cafe” as duplicate and if “bike-repair” was already in our system, we would reject “bike repair” as a duplicate keyword. Note that the context here is within an ad group.
This led to some advertiser challenges as they needed to handle keywords being rejected and have to resort to workarounds to enter these keywords that they can enter in competing platforms. If you were one ofthe advertisers effected, here’s what you may recall seeing in the Web UI as a result:
BEFORE: Error Message
This change helps reduce the error code "1517 - CampaignServiceDuplicateKeyword" in the AddKeywords soap API and you will no longer see the “Keyword text and match type combination already exists” error message when you add such keywords from the Web UI, or when you import your AdWords campaigns into Bing Ads. Here’s a screen shot of the sample set of keywords being accepted in the Web UI:
AFTER: No Error Message
If you have any questions or comments, please feel free to post them in the comments section below, or reach out to us on Twitter, the Forums, Facebook, or UserVoice. As always, we’d love to hear from you.
Senior Program Manager, Bing Ads Applications and Developer Platform