Most enterprise data have a location component, and data related to customer support interactions are no exception. When interacting with a customer, knowing where they are physically located can enable us to provide them with location-specific insight and information. Further, by visualizing larger groupings of customers, interactions, or social media events on a map, we can identify trends by location, and use these location-based trends to optimize our customer care approach and behaviors. In this blog post, we will show you how you can spatially enable your approach to customer care by integrating Bing Maps into Parature, a cloud-hosted multi-channel customer service software from Microsoft...READ MORE