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What does this mean for you?

1Review the app requirements and selection criteria

We're looking for apps that will delight a broad consumer audience in categories such as casual games, kids and family, health and fitness, shopping, social, travel and utilities.

Must Haves
  • App is published in Windows Phone Marketplace (prior to filling out the submission form).
  • App targets Windows Phone 7.5
  • App includes:
    • Fast App Switching (FAS)
    • Innovative use of Live Tile
Selection Review Criteria
  • Originality & innovation: Uniqueness of idea
  • Consumer friendly: Easy to use and engaging
  • Look and feel is consistent with Windows Phone 'Metro' user experience: e.g., panorama display
  • Integration of App Connect when relevant
2Build and publish your app on Marketplace
3Complete the form on the next page*
Deadlines for completing submission form:
  • 10/25/11 – For December 2011 campaign consideration
  • 11/16/11 - For January 2012 campaign consideration
  • 12/22/11 – For February 2012 campaign consideration