I'm a fan of IT Conversations. Recently they published the audio portion of a presentation delivered by Kathan Brown. If my view on this subject is that creativity can be approached in a systematic and rigorous fashion, it would appear (I've not yet read the book) Kathan would adopt what is at least an orthogonal view.

Here's the link to the audio: http://www.itconversations.com/shows/detail1560.html

 

From Kathan's site:

 

The Magical Secrets

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1. Cultivate Sensuality
2. Use a Lot of Time
3. Get into the Flow
4. Have an Idea
5. Don’t Know What You Want
6. Know What You Don’t Want
7. Stick Your Neck Out
8. Use Every Tool
9. Use Every Source
10. Become Skillful
11. Take Yourself Lightly
12. Go into the Ether
13. Own It

These are the Magical Secrets about Thinking Creatively, from the book, "Magical Secrets about Thinking Creatively: The Art of Etching and the Truth of Life."

 

I like Magical secrets 1, 7, 10, and 11 right off the bat. I just might like 3 depending upon whether or not we're talking about flow or Flow. I'm worried about 12. Ether? And number 4?  Seems to me that's the nut.

Looks like I'm going to have to read the book.