Audio Interview with Nova Spivack about Twine

"Google's mission is to organize the worlds information. Our mission is to organize your information."

That makes too much sense.

I can't wait to see Twine. Nova has some interesting things to say and the service sounds great. It appears they're identifying customers as individuals, connecting them (to each other and to data), and giving them the means to interact. What I haven't heard anything about yet -- the only part that appears to be missing -- is reward and recognition systems. I wonder how that will work.

In any event, the personal, practical, professional, use of the social layer remains, with a few exceptions, wide, open, and unclaimed, territory.