I had to check this out. After all, I've been suggesting that at the highest level what we're doing with the internet is creating a virtual version of the physical world. The differences, I suggest (and one of the spaces for innovation), are all about virtual space and time versus physical space and time and what you might be able to do in one that is impossible in the other.
Yes, and I admit to visiting the Star Trek exhibit in Las Vegas.
Anyway, check this out. It is creative. Warning: if you suffer motion sickness you might want to go slowly. I'm not kidding.