Interesting. Some adjustments are finally surfacing. My exposure to PR professionals to date has suggested to me that they were taking an evolutionary approach to understanding and reacting to the online social experience. That's understandable, but not necessarily the most accurate perspective.

Of course, I'm not referring to the people you'll come across in places like this or this. Those places make it look like there's broad industry experience and understanding of PR and marketing in the new world. I believe that would be your (and my own) confirmation bias at work.

This blog, however, is looking like one that is building some real bridges between new think and old think.

Saying things like this is likely to get traditional PR folks listening to you:

I use them in conjunction with traditional releases and they work extremely well. Personally, I prefer using a blog platform to create and distribute them.

A little compromise goes a long way.