Here are a few diagnostic questions. When you answer “yes” to any of these, remind yourself what your larger goals are to get out of the trenches, and shift from comparing yourself to your direct peers and compare yourself on a larger stage instead.

  • Is this work BIG, or is it a task? (Email is a task)?
  • Is this work MEANINGFUL, or is it time consuming?
  • Is this work POWERFUL, or is it what we’ve always done?
  • Am I GROWING, or am I at the top?
  • Am I STRIVING, or am I coasting?
  • Am I REACHING for more, or am I checking off a box?

Squint at the capitalized words and I think they might be a good measuring stick.


From a guy named Chris Brogan and post called Trenches and Ponds.