Process of Change
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The Five Competitive Forces that Shape Strategy
I was asked recently how I evaluated alternative proposals. The question was asked in the context of social systems designs. And while there are a number of considerations that apply to social systems specifically, that in no way obviates the need for a fundamental understanding of the forces at play...
26 Jan 2008
Integration first? Maybe -- but have you done your homework?
Recently I found myself wondering about a comment from Sean discussing the order in which an organization should implement web 2.0 features . Sean's answer was this: "So, what’s the answer? Simple ( simple to say, not do ). The answer is none of the above . The most important feature to implement in...
26 Jul 2007
The quest for the best community strategy
As I said, I've played online games for a while. Yes, that includes the classics, though I'd rather not talk about things that will date me. From where I stand, online games really started getting interesting with Diablo. With Asheron's Call (or EQ for some) they really came of age. I've played a couple...
15 Jun 2007
Diffusion Rate Fly-by -- Customer adoption of social networking
The factors influencing the rate at which any given innovation spreads throughout a population are well known. Applying those factors remains a bit of an art, but the exercise is always instructive. That's especially so when we start thinking about marketing investments. The single best source of...
6 May 2007
Corporate community strategy: communications as the safest choice.
Why is investment in online community communications -- specifically, enabling social networking and social computing -- unlike most innovative efforts you'll ever undertake? Two reasons: the strategy is rock solid, and the community will do all the real innovating. How can the strategy be considered...
1 Nov 2006
Internet as social space -- how should that affect corporate communications strategy? Part 1.
It should go without saying -- but I'll make it clear anyway -- that the views expressed herein are exclusively my own. If my boss should see this, or his boss (or heaven forbid his boss), please consider this in the spirit in which it is offered. And that is pretty spirited. Anyway, a short while ago...
15 Oct 2006
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