This Marketing Pilot announcement got me thinking about something pretty simple yet very important to any business. This thing should be understood and appreciated by developers… especially in a start-up but also in the enterprise. It is “The Funnel." Wow, I can see you are impressed...

Really funnel's really are for all devleopers (or for all developers that have humans or other systems actually use their application.) Consider something like a simple task you yourapplication. Say, changing your password. This seems pretty simple. You have a simple goal of the customers –change...