I don't watch The Apprentice much, mostly because I cringe a lot when I do watch it. Craig Berman has an interesting commentary up on MSNBC, and the paragaph below caught my eye.

'Apprentice' turns into a dogfight
"For all those much-maligned marketers in the business world who face questions from upper management every day questioning the value of what they do, this was truly must-see TV. One team utilized a creative marketing approach that got collectable T-shirts in the hands of a small market of affluent buyers, and the other team just kind of sat around and hoped business would come to them. Not surprisingly, the team that had the better marketing strategy carried the day."