Your list is the meat of excellent presentations. Like you, I find that the most powerful talks start with “remember the pain” - that process of walking the audience through the cases and scenarios your talk will help them avoid or resolve. Then, “how are they going to be different” is the final (most important?) part. It’s hard to change someone through a talk, but not impossible. Think differently. Be informed. Realize something. Whatever we can do! Any talk that doesn’t lead with the “pain” doesn’t open the right doors (and minds). And, I think, any talk that doesn’t leave the listener changed was just passing time. // Jerry Nixon (http://jerrynixon.com)
I agree that appealing to pain is a great way to look at it. Many of us go to technical events hoping to lessen the pain about some aspect of our job, to come back to work to try something new, to move the needle forward. Thanks for reading, Jerry!