Conversion from one format to another of like or similar quality, typically performed to make the content compatible with another process or application
Often involves a generational loss
Where you're converting a file to a different data rate using the same codec
Example is converting the H.264 streams to a lower bitrate using the same codec
Where the server will change the container format, but not the underlying file
Convert to a different container format without changing the file contents.
Upload assets quickly with support for UDP or physically ship hard drives
Encoding to multi-bitrate MP4 and delivering to all formats on the fly ? storing only single copy of your content.
Support for CDNs
token-based authentication and geo-blocking features
Encrypted during upload and at rest in storage during playback with Microsoft PlayReady Digital Rights Management (DRM) or AES encryption