The IIS team today announced the IIS Search Engine Optimization (SEO) Toolkit beta – a free toolkit that helps Web developers, hosting providers, and server administrators improve their site’s relevance in search results by recommending how to make them more search engine friendly.  The SEO Toolkit Beta is available for installation via the Microsoft Web Platform Installer 2.0 Beta.

The IIS SEO Toolkit can:

• Improve the volume and quality of traffic to Web site from search engines.
• Control how search engines access and display Web content.
• Inform search engines about locations that are available for indexing.

The IIS SEO Toolkit includes three modules that integrate with IIS Manager.

• Site Analysis, which suggests changes that can help improve the volume and quality of traffic to your Web site from search engines.
• Robots Exclusion, which makes it easier to control and restrict the content that search engines index and display.
• Sitemaps and Site Indexes, which can help inform search engines about locations that are available for indexing.