Building the PerformancePoint Server platform as with most Microsoft products we rarely build vertical solution offerings.

Why? Simple - partners have the domain expertise and insight to turn our products into great vertical and horizontal solutions.

I fundamentally believe that our partner ecosystem is the greatest source of competitive advantage for Microsoft and this is a great example of a partner differentiating a solution offering by vertically and horizontally.

Thorogood have been a key go-to partner around Microsoft BI for a number of years, and have consistently "punched above their weight" and delivered innovative and scalable BI solutions into a number of enterprise customers.

On October 12th they're running a management information workshop for sales and marketing professionals within financial services.

What really impresses me about this approach is that aligns strongly to this idea of taking BI outside of the finance or IT departments and developing a proposition that begins to bring together the concept of aligning business and support units (such as IT) to corporate strategy.

If your a customer working within financial services I would encourage you to attend this workshop.

Here's the lowdown and here's how you can register for this event.