Completely off topic but I saw this post today from Seth Godin which prompted me to share this. Ever since I was a child Puma has been my sports footwear of choice. Why? Put simply my best friend's father was a brand manager for their footwear...

  Great news - We've decided to create THE BI BLOG . I've been asked to contribute (which is a great honour) and we'll look to make sure there's something in here for everyone from the customer, partner, developer, and implementer. For the BI BLOG...

So SAP/BOBJ are using Sir Mixalot as their unofficial mascot with the release of Baby got BI. Our approach is a little different but here's how the Softie's do it. I'll leave you to be the judge of who's best in the "war on talent".   Technorati...