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OK - you've been hearing about "cloud" (I really dislike that term, but whatever) for over two years. You've equated it with just throwing some VM's in some vendor's datacenter - which is certainly part of it, but not the whole story. There's a whole world of - wait for it - *coding* out there that you should be working on. If you're a developer, this is just a set of servers with operating systems and the runtime layer (like.NET, Java, PHP, etc.) that you can deploy code to and have it run. It can expand in a horizontal way, allowing massive - and I really, honestly mean massive, not just marketing talk kind of scale. We see this every day.
If you're not a developer, well, now's the time to learn. Explore a little. Try it.
We'll help you. There's a free conference you can attend in November, and you can sign up for it now. It's all on-line, and the tools you need to code are free.
Put down Facebook and Twitter for a minute - go sign up. Learn. Do. :)
See you there. http://www.windowsazureconf.net/