There is an interesting post on IDC eXchange which called Where’s Dynamics Live?? Microsoft’s Next Big Disruption Opportunity

Recently "Live" postfix was added to many Microsoft's properties like Windows, Office, XBox. It looks like different groups at Microsoft are jumping on the "Live" bandwagon. If product name doesn't have "Live" in it then it is like this product from 19th century. May be from now on each product released from Microsoft should have "Live" in it. Like Messenger Live (check), Hotmail Live (check, aka Live Mail), Mappoint Live (check, aka Local Live), MSN Live (check, aka Live.com) even smaller tools like Defrag Live (check, aka Live OneCare). I guess by now you see the pattern.