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  • Blog Post: Increasing Marketing ROI – the importance of uplift

    In today's competitive markets, it's all about focus - reaching the customers that deliver the best return for the least cost. But traditional marketing programs are often more about coverage than focus. The secret lies in understanding the shape of a curve. Analysts have long been familiar with...
  • Blog Post: Creating a Culture of Innovation

    Many companies aspire to innovate, but few of them do it well. There are many reasons why, but chief amongst them is the absence of an effective culture of innovation. Creating such a culture isn't easy and can involve many changes to the DNA of the firm. Leadership is clearly a major factor. Innovation...
  • Blog Post: Kinecting Financial Services: Moving the relationship to the living room

    I told my wife the Xbox and Kinect console were for the children. Sunday after Christmas I found her organizing a bowling league! My wife is not a gamer. However, she claims that Galaga was "her game" back in the day. What I found astounding was her experience with the Kinect console and her desire...
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