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  • Blog Post: Increasing Marketing ROI – the importance of uplift

    In today's competitive markets, it's all about focus - reaching the customers that deliver the best return for the least cost. But traditional marketing programs are often more about coverage than focus. The secret lies in understanding the shape of a curve. Analysts have long been familiar with...
  • Blog Post: The Future of .NET and Interoperability in Banking

    We are rapidly moving towards a more open environment when it comes to technology. A question that often comes up is why aren't .NET and Java interoperable? Well in fact they are. For example: Both Java and .NET run on Azure Both Java and. NET run on Windows Java and .NET are interoperable...
  • Blog Post: Standards & Algo’s: Innovation or Control?

    The SEC is socializing the notion of standards in the world of algorithms. Throttles, brakes, back testing and other coding requirements are all on the table. Will these and likely other requirements stifle the creativity and innovation of a market where secrecy and the ability to react with lightning...
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