Dylan Greene's got some good ideas on his blog, mostly related to marketing..(via Scoble). I remember when our marketing locally were adamant that “One degree of separation” was a good idea... perhaps it was, what would I know. It never made much sense to me though and most of my customers that I polled always professed confusion. Personally I'd also like to see us spend MORE on marketing this year (at least as much as Telstra!). Okay, only kidding on that one. The products I work with (BizTalk, CMS, etc) get pretty much NO marketing spend in Australia (compared to what we spend on Windows, Office, etc) and so it is pretty slow going to build awareness and demand with customers. I understand that you want to throw some pretty big dollars behind your biggest products, especially when they are facing serious competition, and I liked the recent Windows and Office TVCs a lot (although Dylan's comments about telling the audience more about what theyare getting for their $$ seems to make sense), but surely we could spend a little more on the new technologies as well... BizTalk is a great great product (and getting better every year... well done Scott Woodgate and the rest of the product team)...